Presentation of certifind in South Korea

OnTour had an opportunity to share our research with the rest of the world! The United Nations Centre International de Formation des Autorités et Leaders (CIFAL) in South Korea caught wind of OnTour’s online tool and our efforts to create an effective platform to support sustainable tourism in the Alps. CIFAL extended an invitation to a member of the OnTour team to come to South Korea and present our work on June 1st at their 2019 Ecotourism Platform Workshop. The workshop brought industry experts and public sector practitioners to discuss the challenges of implementing sustainable tourism platforms, and OnTour was able to present certifind, our online tool, as a best practice. Very few regions have a systematic way to navigate the jungle of labels and OnTour was able offer insights for the Asia-Pacific. We also received valuable feedback on how to improve our tool, namely to encourage our businesses to pursue Global Sustainable Tourism Council (GSTC) accredited labels.
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On a study trip with the Interreg project OnTour

A OnTour working group – owners of tourism enterprises in South Tyrol, Pongau and Friuli Venezia Giulia, as well as the actual project partners - has recently taken part to a site visit in Tarvisio, a border land crossing Austria, Italy and Slovenia, where it collected several inputs on "sustainable tourism”.
During the workshop held in the idyllic "Malga Priu", the participants discussed with Francesco Marangon (professor at the University of Udine), Francesca Bonemazzi and Stefania Del Frate (experts from the Environmental Agency Friuli Venezia Giulia) and Bruno Bertero (Marketing Director of "PromoTurismo Friuli Venezia Giulia").
The main points emerged during the discussion include the role of sustainability labels in the tourism sector (e.g. EcoLabel) and the challenge of creating a market for the unique alpine landscape, even if natural goods have no monetary value. Last but not least, the importance of a regionally uniform marketing strategy for sustainable tourism.
As one of the main strengths of the project is to exchange knowledge between the project areas, participants did not miss the chance to visit the "tree houses" with their characteristic "pine-cone" shape and have a direct experience of forest bathing.

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We are looking for TEN pilot enterprises in South Tyrol!

Do you run a small or medium-sized accommodation business in South Tyrol? Sustainability is not a buzzword for you, but your credo? You have already thought about obtaining a certification to make your sustainability efforts visible to guests and partners?  Your company is definitely a potential pilot enterprise for the OnTour project!
During the project’s first phase, we developed the "CertiFind" online tool. CertiFind lists already existing sustainability labels and lets interested companies find the most suitable option in a few clicks. During the second phase, we will support ten selected enterprises per region, including South Tyrol, in obtaining a sustainability label.
Got interested? Send your questions or application as OnTour pilot enterprise to
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The OnTour team

The Online Tool is ready!

We have decided to call it certifind and we have high hopes that it will live up to its namesake to help tourism providers find the right certification for their business. Although certifind has been operational for about a month, the last two weeks have seen some remarkable modifications and fine-tuning to make it as user-friendly as possible.
Indeed, since its conception have we designed certifind with the end-user in mind and aim to simplify the information filtering processes certification seekers would otherwise endure. That’s why you won’t find any drop-down menus, lengthy tabular data or run into any “no results found” error messages when using the tool.
Certifind begins with a straightforward regional map of the Alps, delineated in muted earth tones and set to a memorizing moving mountainscape. Simply select your region(s), your business type and what sort of sustainability you’re looking for. If you’re not too familiar with aspects of sustainability, don’t worry; there’s a short explanation of the three options. Once you’re ready, show the results and you’ll see all the sustainability labels which operate in your region for your business.
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ARPA FVG supports OnTour in Tarvisio

In 2018, ARPA FVG (*) organized two seminars on "Sustainable tourism as a marketing strategy" and in recent years has helped the promotion of the EU Eco-label in the Friuli-Venezia Giulia region. Moreover, it has published a handbook for operators in mountain huts to provide tips for improving the sustainability of their business.

ARPA FVG will collaborate with OnTour to organize aware-arising workshops for accommodation providers. During the next workshop in spring the Consorzio Turistico del Tarvisiano will present the project to the participating businesses. The aim is to increase both demand and supply for sustainable tourism in the region.

* Agenzia Regionale per l’Ambiente FVG = Environment Agency of the Friuli-Venezia Giulia Region
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